I am Annette
Interview with Annette Pinna
Getting to know the founder and creative director but mostly the PERSON.
Annette, sustainable creativity is your mantra...
I have been creating multisensory experiences for SPAs for over twenty years.
All over the world, five-star luxury hotels, beauty salons and many of the best SPAs have offered their customers natural emotion paths designed by me. Thanks to the precious feedback from the spa directors, beauticians and salon owners who have guided our path, millions of treatments performed on customers have brought results with which they have been largely satisfied.
In the services and products created by Annette Pinna you will find the experience of years of work carried out always aiming for the highest quality and beauty. I live in the field, alongside SPA managers, beauticians and end-user customers, to understand their real needs at various levels and perceive, if not when possible anticipate, their changes. With my work I have managed to create a circular well-being faithful to the Annette Pinna values of quality, naturalness and sustainability, and at the same time able to follow the trend of the sector to always provide prompt and original answers.
Much more is on the way as we embrace the circular philosophy of sustainability.
Where does inspiration come from?
Getting here today has been a long journey, through time and space. Over the last twenty years I have dedicated myself body and soul to my work, finding sources of inspiration from the most disparate encounters of ideas, mentalities, values. Encounters-clashes between different cultures, which have fed in a constructive way on a rational and emotional level, the complex mental processes activated by some source of inspiration.
But among these, I believe there is one that deserves to be praised before the others.
The water! It has always been and still is my first source of inspiration.
Pure, transparent, tasteless, odorless, apparently simple. Dignified, serene, strong, decisive, overwhelming, surprising.
I enjoy intercepting it, hidden in more extravagant objects or forms of life. His chameleonic nature surprises me.
In a dual relationship of open confidence and silent subjection, I have a profound respect for her.
And maybe...it all started from here. From respect.
I was annoyed by the thought of how much strain it underwent in the various production processes and how its intrinsic value was minimised, totally lost in the products it helped create. I felt an ever stronger desire to concretely contribute to a system that would encourage the conscious consumption of this element, limiting as much as possible the disastrous environmental impact caused by its disproportionate and ineffective use. I decided that I would have to make a creative and reorganizing effort to escape from the canonical production procedures. I studied, experimented, reasoned, until I found the right compromise for us. I created a totally “Water Less” process.
In Annette Pinna products, water plays its part, entering the field in the final phase, when the product is consumed. Triumphant in its real role as a natural element, by combining with the powders, which are also exclusively natural, it will perform the miracle, which will see them transformed into natural products of immediate use.
Italian- Swedish heritage runs in your DNA: is it a possible combination?
What's more, it's incredibly formidable.
Being Italian-Swedish has given me the great opportunity to experience two very different cultures. They are part of me and I feel I belong to both. In their diversity I found enlightening ideas and points of comparison. I then realized that I could do the same thing with my products and services.
The fusion of two apparently so distant cultures offers added value to Annette Pinna's services and products. Sweden is the home of pure, clean, ethical, integral, simplicity, sustainability, respect for the environment, and the use of natural quality raw materials. Italy is the country of art, gastronomy, folklore, fashion, elegance, creativity, fashion, class, the sweet life, quality products.
The word quality unites the two countries and was sufficient to make it possible to integrate all the other particular characteristics into a single extraordinary experience.
Annette Pinna wanted to combine the beauty and best of the two cultures to offer an experience that places the well-being of the person at the centre.
The use of exclusively pure, natural and waterless products, of an eco-sustainable production process throughout the entire production cycle, from the purchase of material to the sale of the finished product, is in perfect harmony with the elegance of the packaging, with the care of the environments that are required of SPAs that offer Annette Pinna services, with attention to the customer down to the smallest detail.
A philosophy of life that puts sustainability at the centre, focusing on balancing economic, social and environmental efficiency, including elegance and pleasure. Textures where customers don't just need to imagine nature but where nature is easily seen. We talk about vivid colors obtained without "adding color" and perfumes that attract the customer's attention. Creative packaging solutions based on revolutionary new ideas and product appearance and shelf display image which, most importantly of all, make sustainability trendy and a must. Opting for cosmetics with essential paper packaging, reusable bottles and products with ingredients of natural origin in waterless formulations for a more sustainable production cycle is a significant start. When these cosmetic products are also
technologically advanced and highly effective, reducing plastic consumption not only brings benefits to the environment but also becomes pleasant for the skin and mind!
The result is to have also obtained a circular sustainability that deals with the 3 different areas: environmental, social and economic.